Free resource #1 – Copywriting Newsletter

Every month I send our members (over 3,000 marketeers, copywriters and entrepreneurs at the last count) our membership newsletter, Maslen on Marketing.

In each issue you get a short but informative article giving you tools and techniques for writing better copy.

It could be headline writing, SEO, tone of voice, writing case studies, direct marketing for the web … whatever takes my fancy.

Free resource #2 – Copywriting Resource Centre

As a member, you also get access to our Resource Centre, containing an archive of recent articles, the advertising hall of shame, podcasts and more.

As a “thank you” when you join, I would like to give you three more free resources that will all help you improve your copywriting skills.

Free resource #3 – Online Copywriting That Sells

This is my special report on web copywriting.

Forget all the smoke and mirrors, this is a straightforward guide to the techniques that really make a difference.

It’s illustrated with screengrabs of actual websites and dispenses with a lot of the myths out there about what works online.

Free resource #4 – Scientific Advertising

Written by Claude Hopkins, this is the original book on copywriting from one of the all-time greats.

Even though he was writing copy many decades before the Internet, much of his advice and many of his techniques are still applicable today.

Oh, and Hopkins was making $180,000 as a copywriter. In 1918.

Free resource #5 – 7 practical marketing checklists

These seven checklists give you a great grounding in what you need to do to achieve specific marketing tasks.

I'll show you the key points about writing ads, order forms, flyers, proposals and postcards, giving presentations... even profiting from exhibitions.

Each one is quick to read and has a straightforward takeaway message that you can apply to your own marketing.